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Kramer Unveils New Brand Identity – January 5, 2012

Scottsboro, Alabama – January 5, 2012

kramerlogoKramer, a brand of Heat Transfer Products Group LLC., has launched a new brand identity to kick off 2012. This rebrand also includes a modified web presence and updated literature for all of its commercial refrigeration product offerings.

The new logo is a modernized and combined version of the numerous Kramer logos that date back to the company’s founding in 1914.  The new look maintains the traditional black and red color scheme but inverts them in usage to create a fresh look.  Despite the new look, customers will continue to experience a superior level of quality, customer service and innovation they’ve grown to expect from Kramer.

“Today’s launch reflects our dedication to expand our market presence, deepen our customer relationships and continuously improve our performance leadership,” said Dave Hartman, Sales Manager - East. "Our customers have told us that our equipment performance, energy efficiency and our industry best lead-times set us apart from our competition in the commercial refrigeration industry."

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